Job Details

At Gitar, we're on a mission to revolutionize how developers work with code, by providing a cutting-edge platform that simplifies and accelerates the development process. As a seed-stage company, we're passionate about innovation, diversity, and creating an environment where every team member can contribute to their fullest potential. Click here to learn more about us.

The Role:
As our first marketing hire, you will be responsible for building and executing a marketing strategy from the ground up. You'll have a broad scope, spanning brand positioning, content marketing, demand generation, and customer education. You'll work closely with our founders, sales, and product teams to create a compelling narrative that differentiates Gitar.ai in a crowded market.

What You'll Do:

• Develop and execute a marketing strategy that drives awareness, demand, and adoption of Gitar.ai
• Establish our brand positioning and messaging to clearly articulate our value proposition
• Create and manage content marketing efforts, including blog posts, whitepapers, case studies, and thought leadership
• Experiment with different demand generation tactics (SEO, paid ads, partnerships, events, etc.) to identify what works
• Build and scale a pipeline of high-quality leads through targeted campaigns and outbound efforts
• Develop marketing assets that support sales, including decks, one-pagers, and customer stories
• Hire and manage external freelancers, agencies, or future team members as needed
• Own and optimize our website, ensuring it effectively communicates our product and converts visitors

What We're Looking For:

• 5+ years of experience in B2B SaaS marketing, ideally with a focus on developer tools or enterprise software
• Experience building a marketing function from scratch or working in a fast-paced startup environment
• Strong storytelling skills—you can craft compelling narratives that resonate with technical and business audiences
• Hands-on experience with demand generation, content marketing, and growth strategies
• A data-driven mindset with the ability to measure and optimize marketing performance
• A self-starter who thrives in ambiguity and is excited to experiment and iterate quickly

Why Join Us?

• Huge opportunity: We're tackling a massive market with a product that resonates with large enterprises
• Ownership & impact: As our first marketing hire, you'll have a direct impact on our growth and long-term success
• Competitive compensation: Salary, equity, and benefits package tailored to attract top talent
• Collaborative team: Work alongside a small but passionate team that values transparency, innovation, and speed

If you're excited about building something from the ground up and making a meaningful impact, we'd love to hear from you. Apply now!